Vancouver Auto Show Guide

2017 HIGHLIGHTS

Our print, in-show and online audience features and contests.

SHOPPING APP

No download required, show guide readers can store their favourite models with the show guide’s new web app, making it easier to test drive and buy their next new vehicle.

NEW CAR PREVIEWS

Our writing team will pick new car models for the Best of 2017 themed buyer’s guide. We’ll also get their opinions on the future of driving with autonomous vehicles.

PHOTO CONTEST

With more than 2,500 entries online and in social media last year, the photo contest returns with more prizes and chances to have your new models featured.
See some of 2016’s top photos

CHINESE EDITION

We’ll have more editorial content aimed specifically at Vancouver’s affluent Asian community, as well offsite distribution with media partner, Ming Pao daily newspaper.

Find our ad rates, mechanical specifications and readership data below, or click to download a print-ready PDF.

DOWNLOAD

RATES

KEY DATES

Ad Space:
January 27, 2017

Materials:
February 28, 2017

Show Dates:
March 28 - April 2, 2017

2017 CIRCULATION
English

37,000 copies, Vancouver Auto Show
11,000 copies, Globe & Mail

Chinese
10,000 copies, Vancouver Auto Show
30,000 copies, Ming Pao

Rates effective January 1, 2015
Agency commission: 15% to recognized agencies
Payment terms: Net 30 days; 2% interest on overdue accounts
Insertion orders: Carling Media Ltd., 118 Dunsmuir Street, Vancouver BC V6B 1X7

ADVERTISING
4-colour full page rates

English version $6,215
Chinese version $5,825

4-colour cover positions (English)

1st $7,200
2nd $7,200
3rd $6,310
4th $8,300

4-colour cover positions (Chinese)

1st  $6,885

2nd  $6,885

3rd  $6,125

4th  $7,950

4-colour double-page spreads (English)

DPS non-position $10,550
DPS Inside front cover $12,375
DPS Centre $12,375

4-colour double-page spreads (Chinese)

DPS non-position $9,925
DPS Inside front cover $11,625
DPS Centre $11,625

INSERTS
Rates for pre-printed inserts and B&W advertising available on request.

POSITION CHARGES
Exclusive of covers, 15% extra.

SPECIFICATIONS

Format: Magazine
- Full page live area: 7.25 x 9.75
- Trim size: 8.125 x 10.5
- Bleed 8.375 x 10.75
- Double-page live area 15.5 x 9.75
- DPS bleed 16.5 x 10.75
- DPS trim size 16.25 x 10.5
- Column width: 2.3125
- Number of columns: 3
- Printing process: heat set web offset
- Binding method: saddle stitched
- Halftone screen frequency: 150 lpi
MATERIAL SUBMISSIONS
- CMYK. Allow 0.125 inch bleed on each side
- Platform: Mac
- Electronic file format accepted: high-resolution PDF
- File delivery: Small files (PDF up to 2MB) can be emailed to production@carlingmedia.com
- All other file sizes can be sent via Carling Media ftp site:
- Domain: carlingmedia.com
- User name: production@carlingmedia.com
- Password: vias
- Production email: production@carlingmedia.com
- Alternative file delivery method: PDF or production files on disk and hard copy proofs to Carling Media Ltd., 118 Dunsmuir Street, Vancouver, BC V6B 1X7

WRITING TEAM

Western Canada's most knowledgeable automotive journalists.

ANDREW MCCREDIE

Writer

Andrew has reported on the Canadian automotive industry for more than 15 years for a number of publications. He has been a member of the Automobile Journalists Association of Canada since 2001 and is the Show Guide’s luxury car specialist.

REGINA CHAN

Writer / Editor

Regina, who is the founder and Executive Director of AutoNerve Media, has more than 25 years experience in the Chinese-Canadian media field. She serves as the lead reviewer and editor of the Show Guide’s Chinese edition.

TED LATURNUS

Writer

Ted has been an automotive journalist in Canada for more than 30 years. He co-hosted the popular TV show, Driver’s Seat. He has won numerous awards for his writing and, for the past seven years, has hosted the Show Guide’s reader test drive event.

BOB MCHUGH

Writer

Bob has more than 25 years of automotive writing experience, with a background mainly in the service side of the industry, including a stint with BCAA. He has written for a number of publications and is the Show Guide’s truck specialist.

READERSHIP DATA

Survey data reveals who are show guests and show guide readers.

Males outnumbered females 2 to 1
Average age of attendees is 36 years, with over half between the ages of 16 and 34
59% are married or in a committed relationship.
28% reside in Vancouver, 18% in Surrey/Langley/White Rock, 15% in Burnaby/New Westminster and 10% in Richmond.
57% of attendees have completed a post-secondary education

Attendees' average annual household income is $95,000, a significant $10,000 increase from the 2013 measurement.
73% speak English at home, 14% Chinese (Mandarin and/or Cantonese) and 2% Punjabi.
40% identify themselves as Caucasian, 39% as Asian and 7% Indian (South Asian)
Of the Asian attendees, 70% are Chinese, 12% Filipino, 6% Korean, 3% Vietnamese and 2% Japanese.

Only 5% of attendees do not own a car.
Attendees report an average of two vehicles in their household.
62% have a car as their primary vehicle, 20% sport utility/4x4, 9% truck and 5% mini-van.
62% of those vehicles are import models.
20% own 2014 or 2015 models and 50% own models dated pre-2010

Source: Survey of 4,137 Vancouver auto show visitors conducted in 2015 by EventCorp Services Inc

2017 VANCOUVER AUTO
SHOW GUIDE:CONNECTING
YOU WITH NEW CAR BUYERS

ADVERTISER EXCLUSIVE BENEFITS

We're making it easier for auto show guests to find and buy the new vehicles you're featuring at the show

2017 HIGHLIGHTS

SHOPPING APP

NEW CAR PREVIEWS

PHOTO CONTEST

CHINESE EDITION

Find our ad rates, mechanical specifications and readership data below, or click to download a print-ready PDF.

RATES

WRITING TEAM

ANDREW MCCREDIE

REGINA CHAN

TED LATURNUS

BOB MCHUGH

READERSHIP DATA

Survey data reveals who are show guests and show guide readers.

2017 Auto Show Guides

View the online digital edition of the 2017 Vancouver International Auto Show Guides

VIEW

VIEW

2017 Auto Show Guides

View the online digital edition of the 2017 Vancouver International Auto Show Guides

Get in touch

2017 HIGHLIGHTS

SHOPPING APP

NEW CAR PREVIEWS

PHOTO CONTEST

CHINESE EDITION

Find our ad rates, mechanical specifications and readership data below, or click to download a print-ready PDF.

RATES

WRITING TEAM

ANDREW MCCREDIE

REGINA CHAN

TED LATURNUS

BOB MCHUGH

READERSHIP DATA

Survey data reveals who are show guests and show guide readers.

2017 Auto Show Guides View the online digital edition of the 2017 Vancouver International Auto Show Guides VIEW VIEW

2017 Auto Show Guides

View the online digital edition of the 2017 Vancouver International Auto Show Guides

Get in touch

2017 Auto Show Guides

View the online digital edition of the 2017 Vancouver International Auto Show Guides

VIEW

VIEW